Graphik Concepts, Inc. was launched in 1974 as Application Services, Inc. and quickly emerged as a groundbreaking service in the newly developing fleet graphics industry. In the U.S. in the early '70s only a handful of professionals held the expertise to install fleet identity decals. Graphik Concepts not only excelled in graphic design but also melded together the materials and application knowledge the Fortune 500 companies needed to make fleet graphics work.

Gateway Transportation was among our first customers. Graphik Concepts installed decals to 585 trailers for Gateway - then, 490 trailers for PPG Industries, 15 trailers for Alside Aluminum, and 10 trailers for Amway. As a result, 3M Company took notice of Graphik Concepts and began a long-term relationship out of which came new installation procedures as well as new materials for the industry.

Soon, small commercial fleet owners came to Graphik Concepts for assistance. Many had already been turned away by the large graphic production houses. Still, these customers needed identification. To meet their needs, Graphik Concepts created specialized production procedures for small quantities of markings - designing graphics, hand-cutting materials and laminating colors, to supply one-of-a-kind prototypes and signs. By combining this knowledge with outstanding installation capability, Graphik Concepts became a leader in small fleet markings.

Along the way the name of the company was changed to Graphik Concepts, Inc. reflecting the changes in the operations. Also at this time, Gerber scientific developed a computer and plotter system that could cut pressure sensitive vinyl, making it much faster to do small quantities and store the information for repeat jobs.

Today, Graphik Concepts, Inc. is located in Farmington Hills, MI., U.S.A. Housed within our 9,000 sq. ft. building is the most advanced equipment and technology our industry has to offer, including one of the largest flat bed plotters for cutting vinyl material as well as the most advanced graphics production software available. We utilize most of the major design software packages and communicate via the Internet with many of our customers. Our complete order, accounting and billing system is computer-based and can handle purchasing and billing over the Internet.

Edward E. Rupp, president and major stockholder of Graphik Concepts, has more than 40 years experience in the graphics industry. As an industry pioneer, he helped develop many large commercial vehicle graphic programs for companies, such as Lennox and Rheem. For more than 18 years, he has managed graphics for the Indy 500 race.

Since 1988, Graphik Concepts has worked with Cadillac Division of General Motors, developing the Cadillac Roadside Service Vehicle Graphics Program. Today, Graphik Concepts supplies the graphics to all Cadillac dealers wherever they are.

Graphik Concepts is also the licensed supplier of the GMC Truck Motorsports graphics for the GMC corporate and dealer system.

Some of the largest parts we have produced and installed are very familiar to you - the Goodyear Blimps' yellow and blue graphics. They are 200' long and 12.5' high.

Graphik Concepts' ability to design, produce, install and remove, archive files for accurate size, shape and color, produce small as well as large graphics with minimum splices, and react to our customers' needs, have all fostered our involvement with many Fortune 500 companies, many of the teams and major sponsors in MOTORSPORTS and well over 3000 commercial companies in the Detroit metro area.

We do our best to stay up on the leading technology and marketing trends. We are an authorized 3M converter and installer and you find most of their pressure-sensitive films in bulk rolls on our floor.

Graphik Concepts, Inc Mission Statement
Design, produce and install quality graphics and signage for our customers. While doing this, we will give them the best service available and the best products required to get the job done in the most cost effective manner.

Customer Services

1. Produce graphics for almost any media to approved specs

2. Install pressure-sensitive films and signage (your location or ours)

3. Remove pressure-sensitive film and signage

4. Set up graphic programs, inventory parts, drop ship as required or install as needed

5. Handle replacement and repairs as needed